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Lying has consequences that can be prevented...

Children lying about their age online might be at risk of seeing potentially harmful content, and even contacted from other users who are unaware of their real age. Surprisingly, the average age of a child the first time they see adult content (e.g., porn) on the internet is 11 years old. Exposure to adult content can be distressing and harmful. Parents need an easy way to put companies on notice of their child’s age to receive the protection afforded to them.

By the time a child reaches 13, online advertising firms hold an average of 72 million data points about them. When you consider nearly half of US tweens (ages 8–12) have a smartphone and over 80% of the world’s children and 92% of US children have an online presence before turning two years old, there is a driving need to make the internet age aware™.

It’s time to hold companies accountable and make them smarten up their digital doors.